La' Tease...

Someone very cute is coming.  *wink*

The Unveiling ~ and the Importance of Branding

Creating my new logo actually turned out to be easier than I had expected. I went in knowing pretty much what I wanted. I knew which image I wanted to use (see previous post) so that was half the battle.

Then it helped that I am blessed to have savvy geeks in my family. One son works for an interactive advertising agency and the other owns his own IT business. They provided techy and artistic advice.

I knew I wanted a simple image, clean lines and something that would be easily recognizable and memorable; and yet, something whimsical that would represent what I do. (I learned the importance of branding when I worked in the cable television biz.)

Something I hadn't considered, however, was creating versions in different colors for different venues (thank you my Mad Men son) ~ or as I have chosen to use them, for different causes or holidays. The images here depict pink - for Breast Cancer Awareness; teal - just because that is my favorite so far and may be the standard image; and purple for "Stop the Bullying."

I'm already envisioning something for Christmas... :)

I find projects like this incredibly fun. But there definitely is a serious side to it as well ~ branding your business is important. And once you find something that works, stick with it. People begin to relate to you ~ they feel comfortable with you and feel like they are your friend.

Once it's working, don't change it. Just ask GAP. *wink*

She Was Worth It.

I've always said I really dislike working with chenille because it is so messy ~ it sheds so there is lint everywhere when working with it. (I'd post a pic of the floor of my studio, but it's embarrassing!) Lint in my eyes. Lint in my nose - a lot of sneezing ensues. Lint all over my black knit pants. I know. Don't wear black knit pants when working with pink chenille. Duh.

So I had sworn off chenille until I got two special requests for chenille dogs. A sale is a sale, so I although I left them till the very end of the large order, I forged ahead ~ lint and all. A baby blue chenille dog came to life and then came this little sweet pink one. Too much cuteness. I can't stand it. She's in her gift bag here, waiting to be shipped off.

Once I surrendered to the lint and just ignored it, well, it wasn't so painful after all. Next on tap ~ I'm going to make a chenille puppy (or bunny) for myself! I realized the other day I don't have any of my own animals and these chenille ones just call to me!

Too

Much

Cuteness. :)