Wednesday, October 20, 2010

The Unveiling ~ and the Importance of Branding

Creating my new logo actually turned out to be easier than I had expected. I went in knowing pretty much what I wanted. I knew which image I wanted to use (see previous post) so that was half the battle.

Then it helped that I am blessed to have savvy geeks in my family. One son works for an interactive advertising agency and the other owns his own IT business. They provided techy and artistic advice.

I knew I wanted a simple image, clean lines and something that would be easily recognizable and memorable; and yet, something whimsical that would represent what I do. (I learned the importance of branding when I worked in the cable television biz.)

Something I hadn't considered, however, was creating versions in different colors for different venues (thank you my Mad Men son) ~ or as I have chosen to use them, for different causes or holidays. The images here depict pink - for Breast Cancer Awareness; teal - just because that is my favorite so far and may be the standard image; and purple for "Stop the Bullying."

I'm already envisioning something for Christmas... :)

I find projects like this incredibly fun. But there definitely is a serious side to it as well ~ branding your business is important. And once you find something that works, stick with it. People begin to relate to you ~ they feel comfortable with you and feel like they are your friend.

Once it's working, don't change it. Just ask GAP. *wink*

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